Developing Off-White

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Virgil Abloh has been always been an ambassador for sustainability, making ethical choices in the manufacturing of his own clothing brand. Just last year, Virgil Abloh peaked in his status as a fashion icon by announcing his appointment as Men’s Artistic Director at Louis Vuitton. We search more about the designer and his sustainable way of creating. 

Just last year, Virgil Abloh peaked in his status as a fashion icon by announcing his appointment as Men’s Artistic Director at Louis Vuitton. Just a few months into his reign, he’s already attracted an increased amount of interest for the brand. His first show at Paris Fashion Week features an array of celebrity guests and high-profile influencers all there to support the designer. So, who is Virgil Abloh and what has helped him transform into fashion hopeful to global icon?

Abloh has always had a creative streak, rising to prominence after a long career of DJ-ing at exclusive clubs and events. It was during this time that he became a Creative Director for Kanye West before launching his own fashion label, Off-White.

Developing Off-White

Fundamentally, Abloh’s brand involves reimagining everyday accessories and clothing with added detail and structure. He claims he started the brand with the idea to change preconceptions of what a typical fashion designer should act like. 

Since then, he’s been open and transparent about his creative process, sharing snippets of the design stages with his millions of followers. This has influenced an influx of brands trying to emulate his success, from gym apparel brands to athleisure wear. This has propelled his brand to new heights, becoming a millennial household name.

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